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Read 5 journal/research articles that pertain to marketing a service

Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3 page report (excluding cover page, abstract, a...


Discuss some of the main actors in the microenvironment
Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Please be specific and provide relevant analysis useful f...

Module 01 Course Project - Company And Product Selection
As the newly hired brand manager for your favorite brand, you are thrilled to have an opportunity to make your mark. Innovation is high on the company's list of priorities, so ...

SWOT ANALYSIS : marketing research project
You will choose a firm or industry that you are interested in solving a marketing research problem (e.g., the company you work for or the company that you are interested in). Assu...

Assignment 2: Social Media Portfolio
Assignment 2: Social Media Portfolio This is your chance to start creating your social media portfolio video. Imagine you are interviewing for a social media manager position...

Sales And Customer Service
To continue the analysis of your Key Assignment, go on a shopping trip, and interview or observe a salesperson from your selected store for your brand, or speak with a vendor or sa...

Consumer Behavior
Consumer Behavior What are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying? How do these affect the consu...

Project 3-4 Pages- Controversial Commercial Ads
NEXT: BE SURE TO REVIEW THE SLIDES BELOW (msword from ppt) FOR DETAILED GUIDELINES ON THIS PROJECT https://www.youtube.com/watch?v=D7Q9i_wvd8U&t=186s https://www.youtube.com/wa...

Marketing Project
Background information Assume that you are the marketing manager of a certain product at a company. Your company aims to launch a new product in current/new market that offers a h...